How to Generate Flight Booking Calls In 2024
In today’s competitive travel industry, capturing qualified leads through phone calls can be a game-changer for travel agencies. This guide dives into practical steps to generate more flight booking calls using Google Ads in 2024.
1. Craft Compelling Call-Only Campaigns:
Google Ads offers dedicated call-only campaigns, ideal for driving phone inquiries. During setup, select the “phone calls” campaign type to prioritize call generation over website clicks.
2. Keyword Selection:
Target Intent, Not Just Brands
While including airline names like “Delta Airlines” and “American Airlines” is crucial, go beyond just brands. Focus on keywords reflecting booking intent, such as
“flight booking deals,”
“last-minute flights + [destination],”
or “round trip flights to [destination].”
3. Bids Strategy
Best tested bid strategy for Flight Booking Calls in Google Ads are:
- Manual CPC : The OG bid strategy for seasoned marketers
- Max Clicks: Gives you cheaper cost traffic as compared to other bid strategies.
4. Ad Copy Examples
Below are some great adcopy examples for generating Flight Booking Calls from Google Ads.
5. Leverage Negative Keywords to Refine Your Reach:
Negative keywords help exclude irrelevant searches from triggering your ads. For instance, adding terms like “customer care,” “support,” “free,” “cheap,” “train,” and “bus” ensures your ads reach those actively seeking to book flights, not those needing general travel assistance or alternative travel options.
Boost Your Call Generation Efforts
By implementing these steps, you’ll attract potential customers with high booking intent.
However, optimizing your Google Ads campaign requires ongoing analysis and refinement. Consider these additional tips:
Highlight Unique Selling Points (USPs): Showcase what sets your agency apart in your ad copy. Do you offer exclusive deals, personalized service, or expertise in specific destinations?
Target Location and Demographics: Tailor your campaigns to reach potential customers in your target geographic regions and with demographics consistent with your ideal clientele.
Utilize Ad Extensions: Include call extensions displaying your phone number directly within your ad, making it even easier for potential customers to connect.
Track and Analyze Performance: Regularly monitor your campaign’s performance metrics like call volume, cost-per-call, and conversion rates. This data helps you refine your targeting, budget allocation, and ad copy for optimal results.
